BRACK: Videoboards open up new opportunity for Duluth’s Formetco
By Elliott Brack, editor and publisher | Once Duluth-based Formetco Inc. got into electronic billboards, could electronic scoreboards be far behind?
The 100-person Duluth company got national attention recently when it installed at Norcross High what is touted as the largest football “videoboard” (their term) in the United States. Measuring 29×51 feet, the board is impressive for many reasons, among them that a group of high school students, not professional technicians, run all aspects of the board. And sponsored advertising helped offset the purchase cost.
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