Today’s Focus
FOCUS: The mission of changing lives and leading by example
By Cole Porter | What’s in a mission for an organization? It can be simply an explanation of your product and service that lets the public know what you strive to do in the market. Or alternatively, it can be an anthem that the members of the organization can get behind – understanding that every finger lifted ultimately points to achieving a higher purpose.
FOCUS: Roving the world with a Nikon
By Bill Durrence | In 1988 I was hired by Nikon USA to work in their Nikon Professional Services department. I was one of about a dozen “tech reps” scattered around the United States with the broad job description of working with the professional market—the photographers for newspapers and magazines, commercial studios, hospitals and medical schools, freelancers, etc.—to spread the gospel according to Nikon.
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