From left are Ed Mizzell; Chairman Tom Luckie, John Gardner, Rob Marbury and Shelly Hoffman. Photos provided
By Nicholas Wolaver
DULUTH, Ga. | Luckie and Company of Birmingham, Ala., with an office in Duluth, has acquired Marbury Creative Group, a Duluth-based creative marketing agency recognized for its work in the pharmaceutical, food and beverage, and hospitality industries.
The acquisition brings Luckie valuable expansion in critical areas, including content, search engine marketing, media strategy and planning, plus a seasoned team focused on creative, strategy, and media. With no client or staff redundancies to address from the acquisition, Marbury Creative Group’s team of 18 employees will seamlessly integrate into Luckie’s Duluth office.
John Gardner, president and CEO of Luckie, says: “We are adding talented resources and expanding our capabilities to not only serve our clients better but also align the agency to our aggressive growth plans. The pace of change in marketing is so accelerated, we need an experienced and cohesive team to enhance our ability to deliver smart solutions that have real impact. Among other benefits, this partnership gives us the immediate capacity to deliver more personalized brand content at a faster pace to meet market demand.”
Rob Marbury, president and founder of Marbury Creative Group, is an award-winning creative director who has owned and managed two Atlanta advertising agencies in his 30-year career. He started Marbury in 2010 and the agency has earned a reputation for delivering memorable creative solutions in a strategic and agile way. Their clients include a mix of category leaders including Spice World, Inc., Alimera Sciences, and Owens and Minor, to name a few.
Marbury will be an executive creative director at Luckie. Marbury’s partner, Shelly Hoffman, will be senior vice president, client solutions and development, spearheading Luckie’s business development and marketing efforts.
Stephanie Naman, Luckie’s senior vice president, says: “As Luckie has grown, so have our ambitions. Marbury will help us build on that momentum by adding a like-minded team of passionate creatives to help us grow, move faster, and do better work on a bigger scale. It’s a great fit.”
Rob Marbury says: “I have admired Luckie throughout my career; we share the same sensibilities as independent, growth oriented agencies. I’m excited to join forces so we can offer our existing clients greater access to analytics and many specialized services, and, equally important, to provide our team with new career opportunities. We have partnered on projects for a while, but as one agency we’re delivering a powerful fusion of strategy and creativity that clients and their stakeholders will truly appreciate.”
Luckie’s last acquisition was in 2011 when the company merged with digital agency Integrative Logic, shifting Luckie’s focus from traditional advertising services to more sophisticated data-led marketing solutions. Since that merger, Luckie has increased topline revenue by more than 40 percent and diversified its client portfolio, most notably in healthcare and financial services. Both Luckie and MCG have worked extensively in healthcare, consumer packaged goods, and hospitality.
Tom Luckie, chairman of Luckie and Co., says: “We’ve known the Marbury team for several years and are thrilled to welcome the agency into the Luckie family. Their entrepreneurial spirit, their culture of independence, and their expertise all align perfectly with our team and our vision for growth.”
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